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Digital marketing in 2024 is constantly evolving, influenced by numerous relevant trends and statistics that guide marketers’ decisions. We examine the latest developments and key data shaping this year’s digital marketing landscape, seeking a better understanding of the direction through the numbers reported by WordStream on the US market.
Marketing in 2024: Digital Marketing Statistics
Digital marketing statistics play a crucial role in supporting marketing decisions, providing concrete data on which to base strategies. It has been estimated that by the end of 2024, 60% of marketing will be digital, with 72% of the total marketing budget allocated to digital channels.
These are numbers we have been observing the trends of for some time, but once again, the pendulum is swinging increasingly towards the digital world in a more “weighty” manner. This data could be a good “yardstick” for calculating any investments we decide to make in the coming months. Taking inspiration from them, we cannot ignore allocating at least 50% of our advertising resources to digital marketing.
Digital Marketing Trends in 2024
Taking a more detailed look at these trend statistics, we can observe some technologies that seem to be the focus of significant investments. Some of the key trends and statistics in digital marketing in 2024 include:
- A 7% increase in e-commerce revenue in the United States between 2021 and 2022, with forecasts of total e-commerce sales in the US reaching $1.0015 trillion by 2024.
- A 42% growth in corporate investments in AR and VR strategies in 2024.
- Forecasts that online retail sales in the United States will exceed $1 trillion by the end of 2024.
- Estimations that by 2026, the demand for jobs in the marketing sector will increase by 10% compared to the average of all careers, with jobs in the digital marketing field experiencing strong growth.
Growth of the Digital Marketing Sector
Continuing to examine the figures from this important research conducted in the US, there is also a noticeable and growing interest in the turnover of the sector. The global market for digital advertising and marketing is estimated to be $667 billion for 2024, with projections to reach $786.2 billion by 2026. In the United States, the digital advertising and marketing market is currently estimated at $460 billion.
In addition to these already significant figures, this trend allows us to understand and consider that those who decide to invest in this sector (whether as professionals, investors, or companies) with their own projects could see a significant return on investment within two years.
Success Rates in Digital Marketing in 2024
While it is impossible to generally calculate data on various ROIs (Return on Investment), and therefore there is no universal answer to the success rate in digital marketing, there are, however, some significant statistics that can guide the evaluation of the success of digital marketing strategies.
Therefore, we will now see them one by one to understand how we can use these numbers to focus on marketing campaigns that may succeed in the immediate future.
Is PPC Still Relevant?
Looking at the reported statistics, it seems that PPC returns $2 for every $1 spent, generating a 200% ROI. If we were to stop at these data, we could obviously deduce that it is still a valid and successful investment. However, we unfortunately have to consider that the type of product or service we want to advertise can radically change this statistic.
The focus today is on audience engagement (increasingly distracted and apathetic), which is difficult to achieve without a good content strategy, closely linked to the success of PPC campaigns. In addition, the use of tools such as ad blockers on some advertising channels, and the evolution of new technologies themselves, leave a question mark about the future of classic PPC as we understand it today.
Facebook and Google Ads
Paid advertising platforms with the highest ROI are Facebook Ads and Google Ads. The data say so. The reason is certainly due to their wide user utilization. We must remember that Meta (Facebook) also includes Instagram, while Google Ads, in addition to its main search platform, also includes YouTube, a major advertising “engine”.
However, this scenario may not last forever. Indeed, as we have seen here, TikTok has entered the scene forcefully for some time now, offering a type of advertising in line with the trend of engaging the audience with short videos.
SEO and Marketing
These two words, combined, become a driving force for the company. SEO, in fact, generates spontaneous website visits. Potential customers perceive a good positioning of our website on certain searches as a reliability parameter. In fact, 49% of companies state that organic search offers them the best ROI in terms of marketing, and it’s easy to understand why.
This means that working on the main keywords of our website and developing an effective SEO strategy that can deliver positioning results in the medium to long term is once again a necessary action for developing corporate marketing. If you are interested in better understanding what SEO is and want a free analysis, I recommend our free online SEO tool.
Email Marketing
Many companies still neglect it or do it minimally. One of the keys that can make a difference for many sectors is email marketing, which according to this data yields $36-40 for every $1 spent. Small businesses consider email marketing as the channel that generates the highest return on investment.
Strategies of different types can be adopted for communication via email, but above all, being able to use such a tool promotes customer interaction, their updates, and fosters loyalty and reliability.
Future Perspectives
Digital marketing in the coming months/years will be characterized by a growing demand for skills in the sector, a significant allocation of budget, and a strong impetus towards innovation and the adoption of new technologies.
The statistics and perspectives presented in the research we have seen indicate a constantly evolving landscape, which nevertheless offers marketing operators and investors a detailed framework to guide their strategic decisions in the immediate future. If you have a business and have not yet invested in SEO and advertising campaigns for your company, you MUST do so today, the data clearly say so.
This is a marketing investment that today, more than ever, despite the many technological and platform developments, seems to be the “goose that laid the golden egg” for many business sectors.
Data Source: WordStream
